Sometimes the most difficult things in life are those that help us the most. The word 'dreck' comes to mind. I agree with other reviewers about the need to get an updated view of the topic from other sources, as the new social and technological trends during the last years have changed the context. The word me in the title really does not say what the book is all about. For everyone else please save your hard earned money. Tips for creating and maintaining an effective and consistent personal brand online and in person.
There are a lot of good books on marketing and branding. Can't really get around this occupational hazard of the self-styled whiz kid. I would have liked more exercises and advice on how to create my own personal brand or even a professional branding statement or elevator speech. There are checklists for ensuring you maximize your online potential. This is a very good introduction to web 2. Lo malo es que muchas de sus referencias quedan desactualizadas porque el libro es de 2011, y hace hincapié, precisamente, en el uso de las nuevas tecnologías.
Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. Dan was named to the Inc. Thank you for shopping with Goodwill of Dayton Ohio. The greatest part about the web right now is that everybody is on the same plane, using the same websites, with the same features and benefits. Esto se nota especialmente en el último capítulo. I would recommend it for any Gen Y's embarking on their careers. It seems that with personal branding books that if you've read one then you've read them all.
But this book is so basic it hurts. There is a certain irony in reading this book. Many of these ideas are still very relevant, but some are a little antiquated and no longer good practices. All social network profiles should be filled out the same way to give you a consistent brand image. Expert insight into how blogs, podcasting, and social networks can position individuals to find careers based on their passion and experience. Media Specialist, Newark Public Schs.
Can taking the time to build a personal brand help women achieve their career aspirations? The author is a Forbes contributor. The first sections of the book discuss the power of a blog in reaching out to large social networks. Coincido en que es importante ser positivo, pero sabiendo que la posibilidad de fracasar también está ahí. There are many more advanced suggestions as well; creating a video resume, public relations and your image in social media, and entrepreneurial drive. Schawbel outlines a series of steps to take in order to take advantage of Web 2. Probably a new revision would be more interesting and applicable than the one I have read.
Personal pet peeve: the tone is very male and in general I felt that the book was very male-oriented, with little consideration as to the female aspect. They also don't understand their audience, so they share personal information with those that they shouldn't, including managers and co-workers. You struck a nice balance between delivering hard-hitting questions and drawing out and showcasing the genuine Dan. How do you use a blog, facebook, linkedin, twitter, as well as your own website to portray a well thought through image of yourself to the world. He has also established himself as an authority in assisting others with these goals through his four-step method, i.
Why is building a brand name important? And I'm not a marketer. For instance, if you connect with a journalist or some successful individual one day and then ask for a favor two months in the future, you'll be out of luck. And in these pages are the keys to doing it right. Feel free to challenge me, disagree with me, but I reserve the right to delete any comment for any reason whatsoever. For me personally, I would give Me 2.
Listening to your dialog really drives home what a powerhouse Dan is. However, I'd ask readers to try and customize this as much as possible as they are reading. I have a pretty good idea how job boards work. The opinions expressed are those of the writer. These points make the book a valuable start point.
From puzzling out that he should dress according to the corporate culture of a particular employer to letting networking acquaintances know what his greatest accomplishments are, Dan wants you to believe that his pearls of wisdom are actually new and ground breaking. Being that my background is in marketing, and I founded a digital and social media marketing company, some parts of the book were a bit redundant and seemed to target recent graduates. He gives good advice and breaks it down into digestable parts. It also includes over forty expert quotes from leaders including Don Tapscott, Libby Sartain, Penelope Trunk, Guy Kawasaki and David Kirkpatrick. Dan Schwebel describes how to integrate the use of Twitter, Facebook, Linked In, blogs, and other social media to create a complete image of an individual person. It is about becoming embedded in social networks.