Sensual purity gorden wagener on design hb. Sensual purity: How design showcases brands: Design Essentials II 2019-01-25

Sensual purity gorden wagener on design hb Rating: 8,7/10 497 reviews

Modern luxury for a future world. Gorden Wagener on Design

sensual purity gorden wagener on design hb

With Wagener at the helm of both Mercedes-Benz car design and the book, the reader is therefore presented with an unprecedentedly in-depth look at what takes place behind the scenes at the Mercedes-Benz design studios. What design features are characteristic? Our work centres on luxury. To be inspired is great; To inspire is incredible. We have therefore defined a distinct brand aesthetic for Mercedes-Benz and each of its sub-brands, derived from our design philosophy. Design is, as it were, an expression of a brand's soul, our inspirations and the feedback from our customers.

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Sensual purity: How design showcases brands: Design Essentials II

sensual purity gorden wagener on design hb

The object, therefore, is to accentuate one's own individuality as well as to reward oneself and indulge in something special. From a surfboard or golf cart, through boats or a helicopter to the interior of an aircraft cabin or of luxury apartments - they apply a holistic design approach to combine technological expertise with creative passion, engendering new life worlds in the process. On this basis, we have defined an unmistakable aesthetic for each of our brands. Design showcases the brands, shaping the brand experience with desirable products and creating links between the real and digital worlds that are intuitively accessible to the customer. Thus, Mercedes-Benz stands for a modern luxury, and Mercedes-Maybach for the ultimate in luxury. In this way, we create integrated experiences spanning the brand, the product and the digital world. One of the key tasks for my design team is to arouse this desire in customers and to satisfy it with our products.

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Gorden Wagener

sensual purity gorden wagener on design hb

The book is the result of a collaboration between Mercedes-Benz and the Condé Nast International publishing company in London. After studying Industrial Design at the University of Essen, he went on to specialise in Transportation Design at the Royal College of Art in London. It encapsulates modern luxury in book form. A visionary lifeworld of the future is to be seen, with roads, bridges, villas and skyscrapers, cars, boats and aircraft. A visionary lifeworld of the future is to be seen, with roads, bridges, villas and skyscrapers, cars, boats and aircraft.

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Sensual Purity: Gorden Wagener on Design

sensual purity gorden wagener on design hb

What are its defining attributes? What is the secret of your design language? From the very first page, it immerses the reader in the all-embracing world of Daimler design, with a special focus on the Mercedes-Benz brand. In what direction is your design philosophy now developing? And, of course, a highly motivated and well-trained team that sees things from the customer's perspective. Here, we are cooperating closely with our colleagues in marketing and communications and investing lots of time and effort in this task. This philosophy encapsulates an essential aspect of our brands - the bipolarity of intelligence and emotion. A visionary lifeworld of the future is to be seen, with roads, bridges, villas and skyscrapers, cars, boats and aircraft. We have thus transformed the traditional luxury of Mercedes-Benz into a modern luxury, reinterpreted the brand with the star and also made it fascinating, tangible and, above all, desirable for young customers. The book is the result of a collaboration between Mercedes-Benz and the Condé Nast International publishing company in London.

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Gorden Wagener about “Bauhaus” and sensual purity

sensual purity gorden wagener on design hb

Wagener was appointed Daimler's Chief Design Officer in 2016, becoming a board member of the company. We want everyone to feel attracted by the emotional effect of our products, because design engenders desirability before the customer learns about innovations or technology. The designers have long since ventured beyond the field of automotive design. What do you see emerging as the dominant trend in the near future? From a surfboard or , through boats or a helicopter to or of luxury apartments — they apply a holistic design approach to combine technological expertise with creative passion, engendering new life worlds in the process. A visionary lifeworld of the future is to be seen, with roads, bridges, villas and skyscrapers, cars, boats and aircraft. The new A-Class is a good example.

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Sensual Purity

sensual purity gorden wagener on design hb

He was awarded the honorary title of Professor Honoris Causa from the in Budapest in 2009 and in 2010 he was awarded an honorary doctorate from the. The goal of our work is to create a consistent, recognisable identity and a distinct brand world - wherever customers and the public come across our company, its brands and products - be it in their vehicle, at a retailer or online. The designers have long since ventured beyond the field of automotive design. We aim to create for our customers an integrated experience spanning the brand, the product and the digital world. It is published in English and will be available for pre-order on at the beginning of December 2016 and later available for sale on Amazon and selected art stores and museum stores at the start of 2017. Both share traditions extending back over more than 100 years and enjoy worldwide renown in their respective fields.

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New Book Explores the Design World of Mercedes

sensual purity gorden wagener on design hb

Good car design is integral to the cachet of each of our brands, particularly where it brings the brand's tradition into the modern age. Essays by renowned futurologists, philosophers, neuroscientists and novelists illuminate the elusive nature of creativity. Essays by renowned futurologists, philosophers, neuroscientists and novelists illuminate the elusive nature of creativity. The lavishly designed volume copiously illustrated with photos and sketches comes in the form of a coffee table book in hardback and featuring a metallic look. This gives rise to a unique, unprecedented feeling of space that exudes a feel-good atmosphere and enchants the occupants. We handpick the very best luxury item from the top-end industries for truly luxurious experiences, experiences with a profound meaning beyond the hedonistic moment, stories that bring pleasure to the soul and the eye. Wagener also talks shop with Neville Page, who has worked as a film designer for successful Hollywood productions such as Star Wars, Tron and Avatar.

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New Book Explores the Design World of Mercedes

sensual purity gorden wagener on design hb

To make complex things simple, you first need multi-layered thought processes and ways of working, which are then reduced to simple messages and impressions. The 160 pages of the volume contain more than 100 colour photographs and over 50 black-and-white illustrations, virtually all of which have been produced exclusively for the book. A special highlight of the book is the 'Mercedes-Benz Future World,' showcasing how the designers' dreams of a future world take shape as fascinatingly bold yet realistic visions. How do you create this brand aesthetic? Under the 'Mercedes-Benz Style' label, Gorden Wagener and his team design lifestyle products for other areas of life. Advertising : Winning with Content Marketing. The text is accompanied by more than 100 colour photographs and over 50 black-and-white illustrations, many of which have been produced exclusively for the book. What role does customer feedback play in your work? Our digital luxury magazine was created with the desire to bring the most thoughtful journeys of the world, brands to trust, experiences that enrich your knowledge, and extend your horizon.

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