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Image Credit: Create Experience-Rich Stores Gone are the days when the sole purpose of brick-and-mortar retailers was to carry inventory. According to a Marketing Land , Urban Outfitters recently began adding bars and restaurants to a number of stores to give Millennial customers another way to engage with their brands. You will be smart inchoosing the best option for your life. Apps, pop-up shops, and online shopping have made it easier to reach, interact with, sell to, and gain loyal customers. In every community large and small, you re likely to see a variety of stores: clothing boutiques, gift shops, bookstores, specialty food shops, hardware stores. Consider partnering with another business selling complementary products or items with a similar aesthetic.
Shoppers can also opt to have their data collected by stores, allowing businesses to further understand their customers. So, despite all the doom and gloom around the industry, the stats actually point to a bright future for brick-and-mortar retailers — at least for those that are smart and adaptable. To increase business and attract new customers, the company launched Guide Shop, a brick-and-mortar shopping experience in select cities across the U. Technology enables a smoother, more personalized experience for shoppers in store, and in return, helps retailers understand their customers and provide a better experience. Learn how to: choose from popular retail niches - specialty items, clothing store, gift shop, kiosk, and more; discover the right sales avenue for your products; select merchandise that flies off the shelves; set prices to maximize profits; boost brand recognition using social media, public relations and other marketing strategies; efficiently manage inventory and supplies for easy order fulfillment; hire a staff that will help you succeed; and, more. Offer Personalized Shopping The future of customer retention for brick-and-mortar stores lies in personalized experiences.
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